Marcus Collins‘ book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, has been earning some well-deserved attention lately! It’s just been made the 2023 Inc Non-Obvious Book Awards Longlist, and we couldn’t be happier for him. The book has captivated readers with its engaging insights into how culture influences our behaviors and decision-making as consumers. Marcus’ in-depth research and use of real-life examples make the book a valuable resource for anyone interested in marketing and sociology. For the Culture is a must-read for those who want to understand how our cultural values shape the way we live and interact with the world around us.

View the full 2023 Inc Non-Obvious Book Awards Longlist here!