Want to know how to create unforgettable customer service experiences? Listen to your customers!

It may seem like simple logic to do so, but people are often averse to listening to honest feedback, especially when it may be negative.

In a recent article for INC, our EVP Ken Sterling argues that negative feedback is the most useful kind, and that the best organizations recognize the opportunities for growth complaints can present.

To benefit from his insights, read the full article here.