Do you feel like you aren’t reaching your full potential at work? Maybe you don’t feel organized, or your time management habits aren’t up to par, or perhaps you want better outcomes when it comes to marketing and sales. 

If you’re itching for better business outcomes, then you’re going to love this bonus chapter of James Clear’s #1 New York Times Bestseller Atomic Habits, designed specifically to help you apply the same good habit boosting concepts to business. 

The main idea is that all human behavior follows this basic pattern James calls the Habit Loop: cue, craving, response, and reward. “When repeated, this neurological feedback loop leads to the formation of new habits” James explains. 

If you want to improve a certain outcome or lock in a specific habit, follow James’ Four Laws of Behavior Change: 

1. Cue: Make it obvious

Examples: Put your most profitable product in the front of the store or the most visible spot. Make email campaigns flashy, bold and frequent. Arrange the office so that the most important tasks are in the most obvious places. 

2. Craving: Make it attractive

Examples: Edit, proofread, and personalize your ads, products, and messages. Not everything that’s obvious is attractive– if you want your customer to buy the product or read the message, you’ll have more luck if it looks appealing to them. 

3. Response: Make it easy

Examples: Same-day deliveries, free shipping, straightforward instructions for products, user-friendly websites, online appointments, anything that conveniences your customer. 

4. Reward: Make it satisfying

Examples: Give your customers rewards points every time they make a purchase– once they reach a certain number of points, they get a prize. Give out a free Starbucks gift card to everyone who fills out your survey. 

To read the full Atomic Habits bonus chapter, follow the instructions below.

Instructions:

STEP 1. Buy a copy of Atomic Habits in whatever format you want (print, ebook, or audiobook) and in any language (see them all here).

STEP 2. Forward your receipt or proof of purchase to the email address 1book@atomichabits.com

That’s it!

Already purchased a copy? Please send your receipt to 1book@atomichabits.com now and Clear’s team will send your bonus right away.

Interested in having James Clear speak at your next meeting? Please contact us at info@bigspeak.com or call us at (805).965.1400 to inquire.