Spellbound: Gaining Influence, Captivating Audiences, and Unlocking Success
David Kwong has astounded CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. But his feats aren’t supernatural; they are fundamentally human. Illusion is an ancient art that centers on ...
David Kwong has astounded CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. But his feats aren’t supernatural; they are fundamentally human. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—from Steve Jobs, Warren Buffet, and Ted Turner to President Obama, Megyn Kelly, and Jeff Bezos—are masters of control and command who understand how to sway opinions and achieve goals. Now, Kwong reveals how to bridge the gap between perception and reality to help you increase your own powers of persuasion and influence. In his years of research and practice, he’s discovered seven fundamental principles of illusion—rules anyone can learn to gain mastery. And with this entertaining and fascinating keynote, you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s.