Bonin Bough

Can you really create value by breaking things? YES! In this high-energy keynote, Bonin Bough shares how he unlocked growth for brands like Oreo, Cadbury’s, and Pepsi, taking audiences on a journey to discover how they can hack their business, its processes, and ultimately, themselves. Your team will learn tried and tested models to accelerate your company’s growth trajectory and drive innovation across your organization. Sharing case studies from the Fortune 50, Bonin shows how “hackonomy” resulted in him taking Mondelez International’s (Kraft Foods) e-commerce business from $65MM to 265MM in only 18 months.

Your team will also learn how breakthrough communications, combined with customer data, are set to create an entirely new and direct relationship with the consumer. Case in point: The Cinderella story of how he leveraged “hackonomy” to grow SheaMoisture from $250 to $350 million before its acquisition by Unilever for close to $1 billion. Most importantly, Bonin shows how you to hack yourself to realize your full potential, utilize your strengths, and catapult your career.

Diversity and Inclusion aren’t just social imperatives. Today, they’re business imperatives that directly impact every company’s bottom line. Across three decades of transforming organizations, growth expert Bonin Bough has seen how real diversity and inclusion (Purposeful, Attainable, Intentional, Noticeable, Fulfilling, Unifying, & Long Term) can transform cultures, elevate brands, and impactfully drive growth and revenue. His breakthrough P.A.I.N.F.U.L. methodology gives your organization the tools to drive real diversity and to understand how doing it (or not doing it) affects your bottom line.

Applying a business growth mindset to one of the most important challenges facing corporate America, Bonin acknowledges that real changes with real impact are never easy. His unique perspective sits at the four-way collision point between the fast-changing demographics of society, new consumer behaviors, a fast-following advertiser marketplace and a growing cultural imperative towards inclusion. Bonin brings the perspective of a passionate, insightful, and inspiring crusader for diversity and inclusion, providing a simple roadmap for your diversity journey that is inseparably co-joined with your organization’s bottom-line success.

Talent is the single most important determinant for individual and organizational success. But how does one become a business rock star? And how do you create an organization where they thrive, grow, stay, and create breakthrough communications experiences for your stakeholders? In this game-changing keynote, Bonin Bough shares experiences gained from launching the world’s first talent accelerator to help your audience realize their individual potential, utilize their strengths, and ultimately, catapult both their careers and your organization.

Leveraging his vast experience in marketing, Bonin also teaches your team how to transform traditional formats into breakthrough communications experiences. He reveals the latest experience-marketing tools, giving you a preview of the emerging trends and tactics that modern communicators must embrace to engage today’s customers. In what is truly a transformational audience experience, Bonin shares innovative ideas and a new methodology that will take your visions for greater reach and ROI from fantasy to reality.

Throughout his career, Bonin Bough has been constantly challenged to drive disruption, re-invent brands, and rev up revenue. From the Oreo tweet that owned the Super Bowl, to Gatorade’s real-time “Mission Control,” to having a skydiver leap out of a plane without a parachute for Stride Gum, disruption has long been Bonin’s byword. In this story-filled workshop, jam-packed with actionable takeaways and stellar success stories, Bonin walks your audience through the latest trends in media, marketing, and messaging. Then, he shows you how you can bring them to life to transform your business. Get ready for a roller coaster ride of creativity, inspiration and out-of-the box thinking that will benefit your bottom line.

Can the worst of times actually spur on the best of times? Whether it’s finding silver linings in a global pandemic, triumphing through the Great Recession, or coming out of the dot-com crisis with an industry-leading business, Bonin Bough shares inspiring examples of turning fear into bottom-line growth. These real-world cases might actually improve your perspective about the prospects of a looming recession:

• Launching a web business the same year that the dot-com bubble burst. Over the next seven years, that company grew to become one of the largest digital strategy and marketing agencies in the world.
• Joining PepsiCo in 2007, shortly before the Great Recession hit. Despite volatility, uncertainty, and changing consumer behavior and market dynamics, Bonin helped deliver record-breaking revenue growth during a historically dismal economic situation.
• Learning invaluable lessons from the COVID-19 Pandemic. During the first four months of the pandemic, Bonin interviewed 40 key business leaders to gain invaluable perspectives on leading through crisis.

In a unique combination of personal lessons learned, external examples and wisdom pulled from interviews with business leaders, Bonin guides audiences through an eye-opening, data- and emotionally-driven look at how to turn fear and economic volatility into growth and success.