Sarah Altman

Leading and selling may have more in common than you think. As leaders we think a lot about how to communicate clearly and persuasively, and how to motivate action and gain trust from our teams.  It’s not always easy.  In this interactive presentation, leaders will work with current challenges and learn creative ideas and best practices from the sales world they use immediately. Sarah applies real world learnings and insights, highlighting the biggest misconceptions about sales with a focus on key actions and ways to apply them in your leadership roles to drive change.

What you say and how you share it matters. In these interactive workshops, participants learn that great presentations aren’t about slides—they’re about stories, sparking curiosity, and creating change. Organizations will check in with what they are saying and why, and take time to discover if it’s still on point and creating the actions they want to see. These custom workshops can focus on your messaging, the presentation itself, and your delivery, and will get you ready for your next high impact presentation or sales pitch.

Even the most experienced sales team occasionally needs to shine a light on sales acumen to up their game or leapfrog the competition. For sales teams looking to grow or refine their skills, this series is customized to what your sales team needs to meet your current challenges. Whether it’s an externally faced outside sales team acquiring new customers, or existing customer focused sales team, together we will build a skills building workshop or keynote to inspire your teams. Some of the specific areas of focus could include:

Sales 101
Sales refresher for your team, making sure you have your bases (basics) covered and
that everyone is on the same page with common language and a shared sales process.

Foundation Courses: Focus on Existing Customers

• Proactive Account Management
• Strategic Planning: Opportunity, Account & Territory Planning
• Growing Large Accounts
• Retention and Customer Service

Foundation Courses: Gaining Market Share

• Prospecting
• Sales process & methodology
• Objection handling
• Large and complex solution sales
• Pipeline best practices
• Presentation Skills Workshop. Get your message or mission heard – and understood.

Foundation Courses: Leadership

• Management Foundations
• Driving Action; What are my levers?
• Goal Setting That Works (professional and revenue driven goals and milestones)
• Building and Implementing a Team Strategy

This workshop empowers business leaders to approach high-stakes, uncomfortable conversations with clarity, confidence, and empathy. Participants explore why difficult conversations are often avoided, what’s at risk when they are, and learn a step-by-step framework to address conflict, deliver tough feedback, and surface sensitive issues without damaging trust. The focus is on turning discomfort into dialogue and curiosity, and using tension as a catalyst for alignment, accountability, and growth.