John Rossman

Best Selling Author Early, Amazon Executive, Marketplace Launch Gates Foundation, T-Mobile Senior Advisor Operator, Advisor and Thought-Leader

John is a former Amazon Executive and Best-Selling Author of The Amazon Way Book Series. He was responsible for launching and scaling the Amazon marketplace business, which now accounts for over 50% of all units sold and shipped at Amazon. He is an engineer and builder
who dives into business strategy & problems. As a leadership keynote speaker, each event is tailored for the audience bringing thought provoking principles and tactics leaving participants with practical takeaways.

  • John Rossman Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Washington, USA

  • John Rossman Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Washington, USA

Suggested Keynote Speaker Programs

The Amazon Way: Leadership, Operational Excellence & Systematic Innovation

How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization. ...

How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization.

Packed with real-world lessons and practical frameworks, this keynote will empower leaders to build a culture of ownership, drive continuous improvement, and create customer-obsessed teams that deliver results.

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Big Bet Leadership: How to Win in the AI Era

AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative. Blending bold stories, this keynote presents a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking ...

AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative. Blending bold stories, this keynote presents a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking your organization’s full potential.

Learn the key habits of leaders who make big bets—and win. Master the art of creating clarity, sustaining momentum, and making strategic decisions that balance ambition and risk. This playbook provides a structured approach to solving complex problems and making the right moves in the AI era.

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The Playbook of Champions: How Bold Leaders Reclaim Their Edge

Discover how to break free from mediocrity and reclaim a powerful competitive edge in The Playbook of Champions. Drawing on real-world lessons from both once great companies and the disruptors, John Rossman shows bold leaders how to shape a culture of relentless excellence, ...

Discover how to break free from mediocrity and reclaim a powerful competitive edge in The Playbook of Champions. Drawing on real-world lessons from both once great companies and the disruptors, John Rossman shows bold leaders how to shape a culture of relentless excellence, spark innovation at every level, and master the art of calculated risk.

Attendees will walk away with an actionable framework to drive transformative growth, align teams around ambitious goals, and stay ahead of today’s relentless disruptions. Through a blend of high-impact strategies and candid insights, this keynote reveals how to challenge complacency, nurture accountability, and unleash momentum for success.

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Think Like Amazon: How to Reinvent Your Industry & Win the Future

What if you could harness the principles, thinking and business model innovation that fueled Amazon’s meteoric success and apply them to your own organization or industry? What if you could answer the question “How would Bezos and Amazon think about this? In this ...

What if you could harness the principles, thinking and business model innovation that fueled Amazon’s meteoric success and apply them to your own organization or industry? What if you could answer the question “How would Bezos and Amazon think about this?

In this dynamic keynote, John Rossman reveals how Amazon’s bold, customer-obsessed and unique techniques can empower you to reinvent your industry and seize tomorrow’s opportunities.

Drawing on his experience launching and scaling the third-party marketplace, Rossman offers a rare insider’s perspective on the cultural and operational strategies that have made Amazon a global innovation powerhouse. He breaks down the core tenets of “thinking like Amazon,” including relentless focus on the customer, data-driven experimentation, and a commitment to long-term impact over short-term gains.

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The Amazon Playbook for Reinventing Healthcare & Insurance

Healthcare and insurance are on the brink of a radical transformation, and the winners will be those organizations bold enough to think differently and adopt strategies that cut through the complexity of legacy policies, models, systems and thinking. In this eye-opening ...

Healthcare and insurance are on the brink of a radical transformation, and the winners will be those organizations bold enough to think differently and adopt strategies that cut through the complexity of legacy policies, models, systems and thinking. In this eye-opening keynote, John delivers a powerful blueprint for reimagining healthcare and insurance using the very principles that have fueled Amazon’s explosive growth.

Drawing from his pivotal role leading the launch and scaling of Amazon’s third-party marketplace, Rossman reveals how data-driven decision-making, customer obsession, and streamlined operations can revolutionize care delivery, risk management, and patient experience. He explores how leaders can apply Amazon’s culture of innovation to solve big challenges—improving patient outcomes, optimizing claims processes, and reinventing the customer journey in healthcare and insurance.

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About Keynote Speaker John Rossman

John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).

Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.

John Rossman is the author of “Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader”, published by McGraw Hill. In Think Like Amazon, Rossman sets forth a playbook, or system of beliefs and approaches, for how Amazon gets results and thinks about their business. He is also the author of “The Amazon Way” book series, including “The Amazon Way on IoT: 10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy”. Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.

Testimonials

John’s insights about scaling innovation and culture are terrific. He shares his own experience and highlights best practices that work for

Tim T.

President and COO Chick-fil-A, Inc.

The team loved John’s keynote, were busy taking notes and discussed through the rest of our leadership retreat. They all really got to think at a higher level!

Patty A.

Co-CEO First American Funding

Having John advise my organization is like having Jeff Bezos advise me. This is the best strategy, leadership, and tactics keynote I have seen. John has had a profound impact on the company I founded, Modjoul. John’s a master at practical advice and approaches to deliver innovative solutions.

Eric M.

CEO & Founder of Modjoul; Former EVP at AIG

The Amazon story is so relevant to what every company is trying to accomplish, and CCOs are seeking new ways to work effectively across the C- Suite in this time of corporate transformation. A good story well told.

Page Society

 

It was a privilege to have John Rossman speak at our Georgia Technology Summit.  Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating. Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation.  One participant sent me an unsolicited note comparing John’s presentation to a high-level Ted Talk.  I would recommend John for speaking opportunities for an event of any size. He was also a pleasure to work with, which is  of critical importance.

President

Technology Association of Georgia

We needed an expert to speak at our corporate leadership event—someone who was able to speak at length on adopting different corporate cultures and looking at business from a different perspective than our own. John’s personal history at Amazon gave us a unique view of an incredibly successful company and what it takes to innovate, lead, and sometimes disrupt the status quo”

AAA of Washington

 

In planning our product organization kickoff, we looked for a speaker who could both inspire and offer practical insights on execution. We were lucky to have John Rossman present to the team. John introduced us to the key leadership principles he observed during his time at Amazon, which are also described in his excellent (and accessible) book, The Amazon Way.

His presentation included first-hand accounts on everything from obsessive customer focus to how to organize and measure our teams. His presentation left me re-committed to building a high-performance culture, and left my team with valuable tools to get us there. I highly recommend John for speaking opportunities at your company!

Senior Vice President, Product Management

 

The was engaging and interesting (and relevant) to our team. Over 300 people opted to attend and stuck around till the end. Both Chat and Q&A submissions were nice and lively for one of these things (in my experience). The leaders (myself included) received a few text messages, emails, etc. thanking us and complimenting the session.

Transunion

 

We heard excellent feedback about your presentation for the remainder of the week. We’ll continue to promote your services – and we may have you back again next year. There’s more than enough material for another presentation. Thanks again for being so responsive to the needs of our audience.

Life Insurance Council

 

I thought your talk was incredibly insightful and effective; I found myself referencing a lot of it while working with their teams. The overall structure— the juxtaposition of principles and how they are put into practice—is great. And the depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible, so I thought it was fantastic.

Deloitte

 

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