Sales people—are you tired of losing deals or burning bridges? In BigSpeak EVP Ken Sterling’s latest Inc. article, he reveals the secret to closing more deals—ditch the winner-takes-all mindset. Instead, aim for “multi-win” deals, where everyone walks away happy. By leaving a little on the table and involving all stakeholders, you’ll build trust, foster long-term partnerships, and maximize success. Sterling’s lessons, backed by personal stories and real-world examples like Starbucks’ reusable mug strategy, prove collaboration always beats competition. 

Read on to view Ken’s full Inc. article and learn how to close more deals by making sure everyone wins.