Navigating B2B Sales by Kwame Christian and the American Negotiation Institute

In today’s competitive B2B sales landscape, negotiation is more than just a skill—it’s a strategic advantage. Drawing on insights from his work as a lawyer, mediator, and host of Negotiate Anything, Kwame Christian shares groundbreaking findings from a collaboration with Mike Lander, CEO of Piscari, this article reveals the core secrets of elite negotiators. Learn how building trust can be your sustainable competitive edge, with actionable tools from the Compassionate Curiosity Framework and the profiles of effective negotiators. Discover why Trust Builders consistently outperform their peers and how you can implement these proven strategies to elevate your sales success.