April Dunford

In this thought-provoking session, April Dunford will focus on the often overlooked but crucial aspect of product development: positioning. In this talk, April will delve into the process of positioning a product to showcase its unique value and stand out in the market. She will also provide insights on re-positioning strategies and the impact they can have on a business’s overall success. Don’t miss this chance to gain valuable knowledge on how to effectively position your product for maximum impact.

In this talk, positioning expert April Dunford teaches audiences how to find the unique value of their product and effectively communicate it to their target audience. This talk, based on her bestselling book, includes lessons on the five components of effective positioning, how to connect with an audience, how to select the right market for a product, and how to use different positioning strategies to advantage. Through anecdotes and case studies, Dunford, a tech executive with 16 successful product launches under her belt, shares her expertise on standing out in a crowded market. This talk is useful for entrepreneurs, marketers, and salespeople looking to effectively bring new products to market.

This workshop is designed to help your executive team gain clarity and alignment on the positioning of your product or company. Through a structured process, you will work together to identify and define the key components of your positioning, and then use these components to create a clear and compelling sales narrative that effectively communicates your value to your target audience. This workshop can be transformative for the right startups, but it is important to have a conversation to determine if it is a good fit for your company and its specific needs.