Marcus Collins‘ highly acclaimed book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, is now available in paperback! This edition features a new chapter packed with fresh insights into cultural dynamics.

Renowned for his innovative work with Beyoncé, Apple, and Nike, Marcus helps companies and organizations realize the best versions of themselves by unlocking the power of culture. He is the recognized authority on leveraging the power of culture to influence behavior, inspire collective change, get people to share your vision, and most importantly, move them to take action. Marcus is a professor at the Ross School of Business, University of Michigan, former Chief Strategy Officer at Wieden + Kennedy, New York, and a regular contributor to Forbes.  His book reveals how understanding cultural forces can influence behavior, offering valuable insights for marketing professionals and cultural enthusiasts alike.

Don’t miss out—grab your paperback copy today and explore the power of culture in shaping our world.

Interested in inviting Marcus to speak at your next meeting, conference or event? Reach out to BigSpeak today at info@bigspeak.com