Bernice Chao

Head of Integrated Creative at Zambezi, R/GA, TBWA/Chiat Day and Co-founder of Asians in Advertising

Bernice Chao, Head of Integrated Creative, Zambezi; Co-Founder, Asians in Advertising. Bernice is helping to shape the AAPI community. She’s one of the few female Asian American creative leaders in the industry and works at North America’s largest female-owned advertising agency. She gives back to the world by fighting against xenophobia toward Asian-Americans and inspiring the next generation of talent through mentorship and scholarship programs. In 2022 Bernice was inducted into the AAF Hall of Achievement and featured on Forbes, Adweek, Nightline, AdAge, and The Muse. Bernice has given over 30 talks at SXSW, the 3% Conference, news stations, AAPI rallies, Fortune 500 corporations, and agencies. Bernice recently partnered with Adweek to curate a yearly month-long initiative, “Asian Talent Showcase,” and has co-written “The Visibility Mindset,” a book empowering AAPI with strategies for career growth.

  • Bernice Chao Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Bernice Chao Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

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The Power of Personal Branding

Products need a strong brand presence, but now so do individuals. Having a personal brand identity allows a professional to show the world what they are about as an individual employee. Building a personal brand, can show the skills and qualities that someone has, defining ...

Products need a strong brand presence, but now so do individuals. Having a personal brand identity allows a professional to show the world what they are about as an individual employee. Building a personal brand, can show the skills and qualities that someone has, defining what makes them important or different. We all must cultivate a brand for a competitive edge in a competitive world.

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Having Difficult Conversations in the Workplace:

More than ever, creating a thriving, diverse workforce is imperative by making it inclusive for others to have a seat at the table. This talk will discuss overlooked microaggressions, biases, stereotypes, constructive ways to address them, and ways companies can be allies....

More than ever, creating a thriving, diverse workforce is imperative by making it inclusive for others to have a seat at the table. This talk will discuss overlooked microaggressions, biases, stereotypes, constructive ways to address them, and ways companies can be allies.

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How to be the ideal TEDx Candidate

What is a TED worthy idea for a talk? How do you create a speech that gets accepted? Bernice Chao, Lead Organizer of TEDxCulverCity, will share the process she uses to determine which speakers get selected for events. From the creative process to choosing an idea to refining ...

What is a TED worthy idea for a talk? How do you create a speech that gets accepted? Bernice Chao, Lead Organizer of TEDxCulverCity, will share the process she uses to determine which speakers get selected for events. From the creative process to choosing an idea to refining the delivery, you’ll get a behind-the-scenes look into the TED stage. [This can be framed as impactful storytelling, so it doesn’t have to be TED specifically]

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Visibility Mindset for AAPI in the Workplace:

Find your voice, own your story, and elevate your professional life. We will explore the challenges faced by Asian professionals and how to overcome them. This workshop will focus on tangible visibility solutions from Asian American leaders and how to implement them in our ...

Find your voice, own your story, and elevate your professional life. We will explore the challenges faced by Asian professionals and how to overcome them. This workshop will focus on tangible visibility solutions from Asian American leaders and how to implement them in our careers. This workshop will empower you to overcome many of these issues and walk you through how to elevate your career as you work to open doors that may otherwise remain closed to you.

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About Keynote Speaker Bernice Chao

Bernice is a creative leader, author, speaker, professor, podcast host, and co-founder of Asians in Advertising. She believes in using creativity to make a positive impact in the world. From Super Bowl commercials to TikTok activations, she’s worked with clients in various industries, including Google, Airbnb, Uber, Netflix, Amazon Studios, and HBO.

Bernice is as dedicated to the advertising craft as she is to give back to the community around her. As one of the few female Asian American creative leaders in the United States, she is helping shape the AAPI community as the co-founder of the non-profit organization Asians in Advertising and host of the AIA podcast. She has also created mentorship and scholarship programs for the AAPI community.

In 2022 Bernice was inducted into the AAF Hall of Achievement and featured on Forbes, Adweek, Nightline, AdAge, and The Muse. Bernice has given over 30 talks at SXSW, the 3% Conference, news stations, AAPI rallies, Fortune 500 corporations, and agencies. Bernice recently partnered with Adweek to curate a yearly month-long initiative, “Asian Talent Showcase,” and has co-written “The Visibility Mindset,” a book empowering AAPI with strategies for career growth. Bernice’s love for fueling new ideas has led her to be a TEDxCulverCity chapter president, hosting nine sold-out events, speech writing workshops, and giving talks about how to make an impactful speech for large-scale conference workshops.

Bernice continues to inspire the next generation by teaching creative marketing at Loyola Marymount University, with her students receiving first and second in the 2022 Effies collegiate competition.  Bernice graduated with honors in graphic design from the Art Center College of Design. She lives in Los Angeles with her husband, Matt, and their two young children.

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