According to a McKinsey Global survey, 84 percent of executives say “innovation is extremely or very important to their companies’ growth strategy.” So, what is your business doing to stay ahead in a constantly changing marketplace? 

BigSpeak Speakers Bureau works with some of the top Innovation Keynote Speakers. We looked at some of the emerging and continuing trends in business innovations in 2025 so you can stay ahead of the curve.

1) Agentic AI will improve your customer and client interactions.

Everyone has been talking about Generative AI. However, it is really Agentic AI that will improve your business’s day-to-day interactions with customers and clients.

Agentic AI is an AI that can operate, make decisions, and perform tasks independently of humans. Not only that, but it can also learn from customer interactions, adapting and improving over time.

If you would like to learn more about AI innovations, get insights from Adam Cheyer, the creator of Siri, who is currently transforming the AI experience at Airbnb. Adam holds 39 patents in the areas of AI, human-computer interfaces, conversational assistants, machine learning, and more.

2) Customization will become even more hyper-personalized.

Advancements in data analytics and AI are going to make it easier for your business to make even more tailored recommendations and targeted marketing to enhance customer satisfaction and loyalty. From suggesting products to purchase to services to use, you can be one step ahead of your competition in delivering what your customers want—even before they know they want it.

For more on customer personalization, get insights from the Former Chief Growth Evangelist at Salesforce, Tiffani Bova, who has helped hundreds of companies around the globe develop a customer-centric go-to-market approach.

3) Cybersecurity will be critical to your business success.

With the proliferation of AI and the continued hybrid work environments, businesses have become more vulnerable than ever to cyber espionage and ransom demands. In a world where you can no longer trust what you see or hear, your business will have to be more prepared than ever.

Leading cybersecurity expert and former FBI operative Eric O’Neill can give you business strategies to help protect your data from espionage and dark web cybercrime.

4) More companies will move toward the Circular Economy.

With resources becoming more expensive, your company can adopt sustainable practices and circular economy principles in 2025. The new circular business model takes the real costs of true value creation into account. The idea is not to own things in the future but to rent things. For example, instead of buying new office furniture, rent it. 

If you want to learn more about the circular economy, the co-creator of Skype, Jonas Kjellberg, can show you how your company can save money and be sustainable at the same time.

5) Collaborative robotics will improve industries.

In 2025, robots will continue to work alongside humans, improving efficiency and safety in various industries, from automobiles to agriculture to medicine. Instead of replacing humans, they will make human labor more productive.

For more on how your business can benefit from robotics, get insights from Marita Cheng, the founder of global nonprofit Robogals, AI company Aipoly, and robotics company Aubot.

6) Companies will place an emphasis on more ethical AI.

As AI becomes more integrated into business, more companies will see a larger push for ethical AI implementation. This includes transparency, fairness, and accountability in AI systems for hiring, sales, and more. 

For more on the ethical uses of technology, consider the insights of Michell K. Lee, the former Vice President of AI at Amazon Web Services. Michelle helps business leaders understand the art of the possible and practical in AI and how to implement an AI strategy with impact.

7) Generative AI can help you tell better stories.

Generative AI is getting better at creating audio, video, and text. From commercials to marketing campaigns, companies can use these new tools to create better stories for their consumers. 

For more on how to take advantage of AI in your storytelling, consider the insights of Matthew Luhn, a Fortune 500 storytelling consultant and the Disney/Pixar Veteran behind films like Toy Story, Monsters Inc., Finding Nemo, and more.

8) Optimize for human qualities.

As AI and Robotics take over some of the former tasks of humans, human qualities like curiosity, courage, and empathy will be needed more than ever for you—and your business—to stay relevant.

For more insights on how your business can stay relevant, consider Futurist Zack Kass, the former Head of GTM for OpenAI, where he built its sales, partnerships, and solutions teams.

If you would like to learn more about innovation, contact BigSpeak Speakers Bureau to hire one of our top innovation keynote speakers.