Robert Cialdini, PhD

90 Minutes

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?

Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies are highly instructive to those who want to be more influential.

Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable.

Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as: What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers? How can we effectively establish our authority and trustworthiness with those we meet for the first time? After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?

When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act? And, which is the most underused, yet effective, principle of persuasion? In this program, Dr. Cialdini answers all these questions and more.

Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?

60 – 90 Minutes

In today’s uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success.

During this profound presentation, Dr. Robert Cialdini briefly reviews the six research-based universal principles of influence. He then focuses on those principles which are most effective under conditions of uncertainty. Those who learn how to apply these principles gain powerful leverage to bring about positive and lasting change in others, both inside and outside of their organization.

Dr. Robert Cialdini, author of the groundbreaking books, Influence, and Pre- Suasion, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than five-million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

After this presentation, participants will be able to:

• Recognize and use each of the universal Principles of Persuasion
• Understand the conditions under which uncertainty dominates decision making
• See how uncertainty can be harnessed to produce optimal influence
• Avoid mistakes that can unwittingly sabotage influence attempts
• Identify which principles work best under conditions of uncertainty
• Identify which aspects of these principles should be highlighted for greater persuasive success

40 – 90 Minutes

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert Cialdini extracts from this formidable body of work the six universal principles of influence–those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are:

• Reciprocation: People are significantly more willing to comply with requests (for favors, services, information, concessions, etc.) from a leader who has provided such things first.
• Commitment/Consistency: People are more willing to be moved by a leader if they see the change as consistent with a commitment they have previously and publicly made.
• Authority: The particular combination of expertise and trustworthiness renders a leader the most persuasive communicator science has ever uncovered.
• Social Proof: People are more willing to perform a recommended action if a leader provides evidence that many similar others are performing it.
• Scarcity: People find recommended opportunities more attractive to the degree that a leader can honestly position them scarce, rare, or dwindling in availability.
• Liking: People say yes to the leaders they like.

Dr. Cialdini’s presentation illustrates how these six principles have been and can be harnessed to meet specific influence objectives. Dr. Cialdini emphasizes the non-manipulative use of the principles so that those who are influenced feel personally committed to the new direction and to their relationship with the leader. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And it is only in this fashion that it can enhance a lasting sense of partnership between those involved.

40 – 90 Minutes

The author of the legendary best-seller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates ordinary communicators from truly successful persuaders?

Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal presuasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

In this program, Dr. Cialdini draws on his extensive experience as the most cited social psychologist of our time to illustrate how the Pre-Suasion process works and how it can be used in your organization. He explains the techniques a person can implement, ethically, to become more influential both professionally and personally. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary.

All that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. By attending this program, participants will:

• Learn what pre-suasion does to make persuasion even more powerful.
• Learn how you can use pre-suasion ethically to be more persuasive.
• Learn how to recognize and deflect unwanted pre-suasion.

60 Minutes